Are you ready to make sparks? WebSparK has arrived! The new web platform for the digital dealer.
AUTOMATIC OFFICIALS PROMOTIONS
Each month car manufacturers publish new offers on their official websites; for digital dealers updating their website is a task which needs to be completed very quickly. With WebSparK you can instantly show your visitors the correct prices and accurate information, for each model and version of the cars on sale.
Available features are:
• Integration with the data streams of the Car Makers
(Car Configurator, listing, vehicle card, landing pages)
• Ability to select if a promotion is shown or not
• Creations of landing pages based on promotions
DATA INTEGRATION FROM INFOCAR, EUROTAX, AND JATO
The new WebSparK advanced system is the only one able to decode incoming code from the most important databases: Eurotax, Infocar and Jato.
Thanks to this upgrade, the identification codes coming from your DMS allows us to enrich the vehicle cards with all the details: standard equipment, displacement, power, engine capacity, transmission, color, etc.
The whole process is automated by WebSparK and saves a considerable amount of time for your operators, eliminating errors and inaccuracies in the ads.
BUILD CUSTOMER LOYALTY WITH THE MOBILE APP
Stay in touch with your customers, with an intelligent application that offers them an array of useful services: reminder of deadlines (road tax, insurance, cutting, etc.), booking services and getting help.
You’ll have the opportunity to create marketing campaigns that will arrive on your customer’s smartphone via push notifications, the new APP will be the winning tool for customer care.
Personalise the app with your brand and your colors, it will be downloadable from the Android and Apple store.
Loan simulator: search by payment fee
To transform site visitors into customers, you have to give them the immediate perception of the financial effort required: WebSparK not only allows you to instantly calculate the rate of payments, but also offers the ability for users to search their favorite car, according to their disposable income.
Among the features available:
- Search by payment fee
- Simulation of financing plans
- Integration with Findomestic services (optional)
- Integrated application fee in the APR rate
TRADE-IN: ONLY THE PLATE IS NEEDED!
Buying a new car is almost always linked to the exchange of a used car; for individuals, getting the right valuation of their used car is difficult and laborious.
With WebSparK you can offer potential customers an easy and immediate way to receive an evaluation: they just need to enter the vehicle plate, or navigate with the classic path brand>model.
The estimate is calculated in real time: your users receive the evaluation of their used car and you have the opportunity to turn them into new clients.
DEPOSIT RECEIVED IMMEDIATELY VIA PAYPAL
Pay the deposit online, to lock in the customer’s favorite car, it is one of the most improved features. Thanks to WebSparK, your site can offer this handy tool: the payment is immediate and the amount is credited to your PayPal account.
By choosing the required amount directly in the dashboard, you can customise the vehicle card, which will appear in the “LOCK YOUR CAR WITH …. “. You may pay the deposit via PayPal or credit card to book the car, and vehicle data will be updated with the label “booked”.
CHAT: NEW CUSTOMERS… IN REAL TIME!
Answering the customer’s questions in the shortest possible time is the winning strategy for digital companies: your website is even more dynamic, with the new instant messaging tool.
● Instant Messaging
● Customising the chat box
● List of connected users
● Historical chat (14 days)
● Display of connected users
● Automatic messages (welcome, answers, online / offline status)
E-COMMERCE: NEW BUSINESS OPPORTUNITIES
For digital dealers, the online sale of services and products is now a new reality: the module E-Commerce of WebSparK can help you grow the horizon of your business in a simple and fast way.
This additional module is managed through a dedicated mini-site.
It enables you to create a real digital store, with products such as tires, wiper fluid, engine oil etc.to the merchandising of your brand.
CUSTOMISE AND PUBLISH YOUR OFFERS
The ability to manage campaigns is a common request among the most proactive dealers. With the new WebSparK Marketing Suite you can easily create your own landing pages and popups for every type of products and services: vehicles (new, used, stock, special versions), test drive booking, accessories, news, events, etc.
For each campaign, you have all the statistics in real time: visits, clicks, compiled forms, user actions etc. Constantly improving the proposals, according to user responses, is the right way to improve profitability.
ENHANCED PERFORMANCE: MAKE SPARKS!
High performance, reliability and safety are three key elements, not only for the vehicles you sell, but also for your digital activity.
WebSparK has been studied in every detail to offer performance without compromise: accessible content faster, ad hoc features designed for your business and components optimised based on DealerK years of experience.
Reliable servers, guaranteed security, fast data transmission and perfect visibility, on any type of device (PC, tablet, smartphone) and browser.
REAL-TIME ANALYTICS: FULL MONITORING
The Real-Time Analytics module is the ideal tool to get immediate and complete view of all of your site’s traffic data, and to discover the new trends.
The most important features available are:
● Easy to use administration panel
● Reports and analysis of visitor behavior on your site
● Historical and real-time statistics
● Visitors traffic for each brand, model, version …
● Data Analysis for the price range, comparison between types (new, used, zero mileage), time spent on the site …
DRAG&DROP: EASY TO EDIT WEB PAGES
Changing the look of your website has never been so simple: the homepage, a real storefront, it is now fully and easily editable.
Remove, add, move modules … to recreate it at will: Together with the Design Customiser function, you will have the total control of your look.
With WebSparK you can redefine the user experience on your site and test the effectiveness of the homepage, optimising it and improving its navigability.
DESIGN CUSTOMISER, FOR A SITE OF… CHARACTER!
Logos, icons, colors and fonts: each graphic element of your site can be managed from the WebSparK control panel, to adapt to the changing needs of your business.
Customise the smallest detail of your site, without knowing complex code behind the system, but by choosing from the prepared options, this can be an excellent opportunity to promote your brand.
IMPORTING DATA FROM ALL DMS!
The dealers use different DMS, each with their unique rules and with different settings: the WebSparK platform is able to import all the car data, from a wide range of existing DMS.
Infinity, SipadX, Windrakkar, Concert, DataCar … whatever your DMS is, with LeadSparK you can reuse all vehicle related information, at no additional cost.
The DMS integration is a feature LeadSparK, included in the WebSparK offering.
AUTOMATIC ACQUISITION OF LEADS
It doesn’t matter from where leads are coming from (email, online form …), WebSparK automatically import and saves the data into a single system.
Thanks to the same technology, phone leads, associated reporting and the requests via social and walk-in acceptance of the dealership clients are also inserted into the data system.
Automatic import of lead is a LeadSparK feature, included in the WebSparK offering.
INTELLIGENT MANAGEMENT OF ACQUIRED LEADS
After importing every lead, the management is the most delicate phase: it’s necessary to complete customer matching correctly and the lead must be assigned to the most suitable manager.
Rules of assignment, type of lead received, calendar and availability of those responsible: the process takes place in real time, even by APP, to better manage even the most complex organisations.
The lead management process is a LeadSparK feature, included in the WebSparK offering.
ADVANCED LEADS MONITORING, IN REAL TIME
The monitoring of the processes is the final stage of the path of automation and is also the starting point for making the same path more efficient.
Through integration with the call systems (to monitor incoming and outgoing calls), the ability to isolate the origins and KPI, the territorial tracking, analysis of lead conversion rates and effectiveness of marketing campaigns, you will have the total control of funnel data.
The advanced lead monitoring is a LeadSparK feature, included in the WebSparK offering.
… AND NEW FEATURES ARE COMING SOON!
The revolution continues, it’s unstoppable! WebSparK will be expanded in the coming months for additional modules, to meet the demands of digital dealers. A constant growing platform to stay ahead and to have constantly evolving tools.
Soon you can expand the testimonial area, automate promotions on used cars and also create a B2B reserved area, to do business with car dealers.
What are you waiting for? Join the Revolution!
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